Cookie Policy

Dynamics Southwest, Inc., a Texas corporation doing business as DSWi and as Outdoor Media Insights (“we,” “our,” or “us”), uses cookies and similar technologies on outdoormediainsights.com (the “Site”). This Cookie Policy explains what those technologies are, why we use them, and the choices you have. It works alongside our Privacy Policy, which describes how we handle personal information more broadly.

Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make sites work, to make them work more efficiently, and to give site owners insight into how their pages are used. Similar technologies, such as pixels and local storage, serve the same purposes. Throughout this policy we refer to all of them simply as cookies.

We keep our use of cookies deliberately narrow. The Site relies on two categories only.

Essential Cookies

These cookies are required for the Site to function. They enable core features such as page navigation and they remember the cookie choices you make so we do not ask you again on every visit. The Site cannot work properly without them, so they are always on and cannot be switched off.

Analytics Cookies

These cookies help us understand how visitors find and use the Site, which pages hold attention, and where the experience can be improved. We use the insight only in aggregate, to measure performance and sharpen our content. You decide whether these cookies run, and you can change that decision at any time.

Our analytics cookies are set by trusted third-party services that process the data on our behalf. Each provider maintains its own privacy practices, which we encourage you to review. We use the following services:

• Google Analytics 4, provided by Google LLC, to measure traffic and understand usage patterns
• Google Tag Manager, provided by Google LLC, to manage how our analytics tags load
• Microsoft Clarity, provided by Microsoft Corporation, to understand how visitors interact with pages

We do not use cookies to sell your information or to serve you advertising.

Analytics cookies are enabled by default. You can opt out at any time from the cookie banner or the cookie icon in the lower corner of any page, and your choice is remembered on this device.

When you first arrive, a consent banner lets you accept or decline analytics cookies. To revisit that choice at any point, open the cookie settings using the cookie icon fixed in the lower-left corner of every page. Your preference is stored on your device and applies to future visits until you change it or clear your browser storage. Essential cookies remain active because the Site cannot function without them.

Most browsers let you control cookies through their settings, usually found under an “Options” or “Preferences” menu. You can block or delete cookies, and you can set your browser to warn you before accepting them. Please note that blocking essential cookies may prevent parts of the Site from working as intended.

You can opt out of specific analytics services directly through the tools their providers publish:

• Google Analytics: the Google Analytics Opt-out Browser Add-on
• General guidance on all cookies: aboutcookies.org

The information collected through cookies is handled in accordance with our Privacy Policy. We apply appropriate measures to protect that information and use it only for the purposes described in this policy.

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will post the updated policy on this page and revise the “Last updated” date above. We encourage you to review it periodically.

If you have questions about our use of cookies, please contact us at: